Everybody’s heard of a car salesman, but what about a car parts salesman?
In my last post I concentrated on the beauty found in a car’s exterior. Today we explore a world devoted to what’s under the hood— sort of. It turns out that finding customers to buy parts is just as challenging as selling the car itself.
Take for example this brochure from 1953. It’s devoted to helping a novice Ford dealer find success by courting new prospects and assisting current clients.
Comical drawings appear throughout the booklet, along with wise advice to help the reader establish and grow relationships with potential customers and current ones alike. Advice still relevant more than sixty years after it was first offered.
I’m going to share with you each page of this brochure, pretty much as I got it, with only an occasional comment in red here or there. FYI: no cartoon animals or people were harmed in the making of this pamphlet. 😀
An Untapped MarketFind Your Parts Community
This guy is ready to start the hunt, but he’s kind of missing the obvious, right on top of his head!
Don’t Miss the Obvious
For a Salesman, Organization Counts!Start Your Selling Journey
Yes, don’t forget your pants!
A Salesman’s Competitor is Really a FriendMore Selling TipsGet in the DoorSalesman Sample KitBe Sure to Visit “Fleet” Street!
It’s always nice to help “lift the load” for someone whenever you can.
Repair the DamageMore than a Gas StationFull Service SalesmanReciprocal Trade AgreementSalesman Plan of Action!Don’t Go it Alone!
OUCH!
The Personal TouchOrganization is the Key!
This page highlights a very important point. Good organization is the key to success in all things. Be it selling car parts, running a 21st century blog, or everything in between.
You Can Do It!
Yes, it is up to you. Your fate is in your hands, no matter which path you choose to take. Good advice which is always found in Glorious Vintage Stuff!
